We pride ourselves as the best and largest vertically integrated, omni-channel women’s fashion brand in the region. Founded in 2010, we’ve grown to 150 people strong, proudly headquartered in Singapore with country offices in Indonesia and Malaysia and an omni-channel presence across these 3 markets. In addition to our retail franchise in Cambodia, we ship internationally to 15 markets (Hong Kong, China, Philippines and Australia, New Zealand, US, Canada, Macau, Japan, Korea, Vietnam, Thailand, Myanmar, Cambodia & Brunei)
We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.
The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.
If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!
You will be responsible for contributing to the overall brand voice and persona of Love, Bonito across our internal and external communication touch points, through harnessing and growing our community of brand ambassadors, the media, and content partners. You will also play a pivotal role in the building of Love, Bonito’s brand awareness across the region by creating a solid content bank for PR. Reporting directly into our Assistant Content Manager, you will also play a key role in shaping Love, Bonito throughout this exhilarating expansion phase.
- Partner with Management and key internal stakeholders to execute PR strategy for the international expansion of the brand across fashion, lifestyle, business, and technology media through key product launches and community initiatives.
- Identify newsjacking opportunities and generate innovative PR content that is meaningful and will help shape the perception of Love, Bonito in both the local and regional media scenes.
- Assist in creation and distribution of all press-related assets to secure regional outreach and features, including speaking engagements, press releases, products, new line pitches and media stories.
- Work closely with the brand marketing team to plan effective strategies and campaigns to harness brand ambassadors for brand awareness and conversions.
- Ensure consistent top-of-mind awareness of Love, Bonito via consistent pitches and product seeding to key media partners.
- Represent Love, Bonito in establishing and strengthening relationships with key media, publications, KOLs, and brand advocates.
- Regularly identify, reach out to, and bring in relevant and new influencer / social ambassadors, while maintaining strong social media synergy with existing channels and platforms.
- Build and maintain strong relationships with our brand ambassadors regionally and internationally.
You should have / be
- A Love, Bonito ambassador who believes in and embodies our culture and core values.
- A storyteller and a writer who is attuned to trends and current affairs
- An outgoing and warm personality who enjoys interacting and connecting with people to build trusting relationships.
- A genuine interest in fashion and lifestyle
- An ability to think & work strategically and systematically
- Ability to work efficiently and creatively within a tight budget
- A self-starter, proactive and hands-on approach. Get it done right, and fast!
- Strong project management, multitasking and execution abilities
- Strong communication skills to inspire and influence internal stakeholders (HQ or Markets)
- A fun, energetic and charismatic personality
- Effectively proficient in English and fluent in Mandarin