Digital Marketing Specialist - Edumall at Topica
- Developing online advertising plans / campaigns: Operating advertising channels (Facebook, Google ...) and implementing Marketing projects.
- Track and optimize advertising campaigns, bid optimization and conversion rates (conversion rate).
- Responsible for developing and improving marketing productivity (according to KPI) before the Board of Directors.
- Research, update technology, algorithms and new tips of advertising channels.
- Develop KPI system to measure the effectiveness of campaigns.
- Develop new marketing channels.
2. Development activities:
- Opportunity to be trained and trained for Topica's products and international markets (Hanoi, Bangkok, ..)
- Recommended and test budget levels, advertising format, new advertising technology (native ads, programatic ads, AI, automation ...)
- Be involved in product development and research projects, customer insight, competitor, customer journey, branding, product-level communication and collaboration with a mission to help millions of people communicate confidently in English
- Trained and developed professionally on many main digital advertising channels: FB, Search, Adnetwork, Social, ...