Senior Digital Acquisition Specialist

Topica Edtech Group

Ho Chi Minh, VN
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Education
  • Post Date: 06/23/2022
  • Website: topica.asia
  • Company Address: 3rd floor, No. 69 Quang Trung Street, Hai Chau 1 Ward, Hai Chau District, Danang, Vietnam

About Topica Edtech Group

Topica Edtech Group is a leading online education provider in South East Asia. Topica Uni cooperates with 16 universities including top-tier institutions in the USA, Philippines and Vietnam to provide high-quality online degree programs, and several accredited US universities recognize credits from Topica-powered programs.

Job Description

About the job Senior Digital Acquisition Specialist

 

At Topica, our mission is to make education accessible to everyone and enable lifelong learning. We’re a multidisciplinary team that’s passionate about creating products that improve people’s lives. We believe our growth would come by building a core team that will focus exclusively on how to make world-class products. 

 As a Senior Digital Acquisition Specialist, you will join the Acquisition Growth team to help Knowledge Seekers find the courses that suit their needs. Our Growth team elements are all about Data-informed, User-Centric and Experiments in order to drive a Sustainable Growth for Topica.

Join us in the mission of bringing education access to all.

1.   Helping Topica grow its users and revenue, thus, achieving its Sustainable Growth

2.   Helping Knowledge Seekers to discover the courses that help them to grow personally and professional

 What will you do?

  • Plan, Set up and Optimise Acquisition Campaigns including (but not limiting to) SEO, Googles Ads, and Facebook Ads
  • Measure and Report on performances of all acquisition campaigns, assess against goals
  • Coordinate and support the creation of digital content  in various forms (banners, blog, videos)
  • Keep abreast with the latest trends and changes in digital marketing and online industry, especially education industry
  • Support and Share knowledge with other members in team to help grow technical skills of other specialists

 

 

What do you need to bring?

 

  • Hands-on experience (minimum 2 years) on optimizing paid media channels including Google, Facebook. Knowing other retargeting channels like Criteo, RTB is a plus. Preferably with experience from ecommerce and handling substantial projects with large budgets (20K+ USD/month)
  • Optimization instincts, product savvy, and an analytical mindset
  • Hands-on experience with web analytics and A/B testing tools
  • Basic English skills as we will have knowledge sharing sessions with teams in other countries.
  • Creative, curious and critical thinking.
  • Dedicated and energetic towards work. Self-motivated and independent with good project management skills.
  • Love new ideas and experiments.

 

What will you gain?

 

  • Flexible working hours
  • Lunch and parking allowance
  • Fast paced and multinational working environment
  • Supportive and professional colleagues
  • Awesome & open co-working space
  • Internal Training (Technical & Functional); Opportunities for English Training

 

 

You will be joining Topica at the beginning of an exciting journey, and will be given a large degree of freedom in shaping and impacting your role. We provide an environment where you can be best of yourself, grow with us and together we make it work. You will play an important part in helping us reach the next destination.

Furthermore, we offer an attractive remuneration package, with benefits, matching our requirements and expectations.

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