Assistant Marketing Manager

Topica Edtech Group

Ho Chi Minh, VN
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Education
  • Post Date: 06/07/2024
  • Website: topica.asia
  • Company Address: No. 87A Ham Nghi Street, Nguyen Thai Binh Ward, District 1, Ho Chi Minh 100000, VN

About Topica Edtech Group

Topica Edtech Group is an online education provider. The Company offers video learning content on popular topics ranging from Excel to guitar and raising kids.

Job Description

At Topica, our mission is to make education accessible to everyone and enable lifelong learning. Were a multidisciplinary team thats passionate about creating products that improve peoples lives. We believe our growth would come by building a core team that will focus exclusively on how to make world-class products.

This person will drive all marketing agenda to ensure brand growth according to the guidance of Marketing Manager.

What will you do?

Brand Building:

  • Work with Marketing Manager & other departments to develop brand strategy in both short term & long term.
  • Continuously develop, review and update brand manifesto and guideline.

Execution:

  • Execute marketing campaigns/projects according to master marketing plan to achieve the KPI set.
  • Develop branded contents in collaboration with in-house team & agencies in multi channels.
  • Manage social media, build social content, drive viral marketing program, build KOLs network and maintain key customers relations.
  • Work with Digital marketing team to manage CAC (customer acquisition cost) & optimize conversion rate from Leads to Paid students, manage digital agency on SEM and SEO projects, improve the user experience along the conversion funnel.
  • Other business related based on business needs and growth plan.

Brand Monitoring:

  • Keep track of brand performance, topline growth for monthly/weekly marketing review.
  • Monitor contents related to brand on media channels, especially digital channels to have timely reaction.

What do you need to bring?

  • 2 years experience on B2C marketing functions.
  • Strong experience either Digital channel or social media.
  • Fast moving consumer goods / Online Retail/ Education industry related working experience are preferred.
  • Strong business acumen.
  • Good planning, high learning agility, drive for results.

What will you gain?

  • Flexible working hours
  • Fast paced and multinational working environment
  • Supportive and professional colleagues
  • Awesome & open co-working space
  • Internal Training (Technical & Functional); Opportunities for English Training

You will be joining Topica at the beginning of an exciting journey, and will be given a large degree of freedom in shaping and impacting your role. We provide an environment where you can be best of yourself, grow with us and together we make it work. You will play an important part in helping us reach the next destination.

Furthermore, we offer an attractive remuneration package, with benefits, matching our requirements and expectations.

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